The religion of Apple

You weren’t just imagining the cult-like behavior of the average Macintosser:

Apple devotees are notorious for their steadfast dedication to the computer and gadget manufacturer, standing in line for hours and sometimes days just to be the first to try out a new piece of hardware. According to a new study, the areas of the brain which produce that tenacity in Apple fans are the same spots that fuel religious fervor.

Scientists using an magnetic resonance imagine (MRI) machine presented Apple fans with images of the company’s popular gadgets. Upon doing so, they found brain activity that mirrors how a religious person’s brain reacts when presented with a picture of their chosen deity.

As Chesterton once said, when people cease to believe in God, they don’t believe in nothing; they believe in anything. Including, apparently, Steve Jobs.

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